The Common Objective’s goal is simply to ‘Do Fashion Better’ through learning, connecting and collaborating. They have named themselves a matching engine, linking individuals, leaders, pioneers and influencers. Their objective is to encourage business that is better for people, better for profits and better for the planet. Through sharing knowledge and resources success across the field of fashion can be increased, without compromise. A vision the Common Objective is putting into fruition.

Piñatex is a innovative sustainable leather alternative crafted from pineapple leaf fibres, founded by Dr. Carmen Hijosa. Inspired by the cradle to cradle approach, the brand promotes low environmental impact, alongside high social responsibility. Thus paying attention to each aspect of the textile process by supporting ecological, intelligent design policies.